Conceptual branding guidelines for a local spirits company.
The logo is to be the leading visual asset of the brand. Circular in shape with the intention of using it as a bottle cap. It is to encapsulate the celebrated qualities of the brand - being close to the sea, its heritage and 'small batch ethos'. As well as a beacon of quality and dependability.
The logo has been designed with the intention of being used in its original format (grey on white), but can be reversed out (white on grey), if required.
The original and reversed option, gives flexibility to the designing extending its usability.
The stamp logo was designed to be displayed in a knocked back form with the surrounding design carrying a coloured theme.
Coloured themes could then be developed should the range of drink types increase. However, for continuity the key colours of the Dorset flag should remain, i.e red, white and yellow.