Meet the Wild Apple Design team – GARY
What do you see as your role at Wild Apple Design?
My role at Wild Apple is varied and diverse, I enjoy the fact that everyday can be different! I assist on and help to manage the larger educational schemes, liaise and commission artwork with the great group of illustrators, and edit any photos & visual imagery that is needed. I also help to create our in-house artwork and illustrations when required, coming up with concepts and pitches for new work and publications. I am enjoying working on building the local business side of Wild Apple - it’s been great to meet and build relationships with local companies and help to come up with solutions for their design requirements.
What are the values that drive you?
I like to approach all work with a positive, adaptable & considered attitude & give my best to the task at hand. Instilling a creative spark into design work that helps it stand out, raises a smile, and helps to get the point of the design across.
What project have you enjoyed working on the most recently and why?
Our recent collaboration with Cambridge University Press on their “Fun skills” educational scheme was really exciting to be a part of, visually it was a very bright and engaging series. With artwork from a variety of talented illustrators that really helped to compliment the content. The layout and supplementary material all came together to produce a body of work that was dynamic, fun and educationally engaging.
What piece of advice would you give to someone entering the design industry
Take risks in your work, be bold and push your comfort zone as a designer. It will help your work stand out and not just follow the latest trends… whilst saying that always be aware that content is king. Layout, design and illustration should always compliment the message and help make the most of the information that needs to be conveyed. Be open, considerate and aware of your clients needs. Present your work effectively.
Where can we find you when not at the office / barn?
I’m an outdoorsy type and love being in Dorset for that reason, I love mountain biking and can typically be found on a windy ridge or country path at the weekend. I also love nature photography and often visit the coast near my house, or the RSPB reserves in my local area. Camping, hiking and skateboarding (when my body allows it!) are also some of my hobbies.