PUBLISHING SERVICES
Winning Wellbeing
Winning Wellbeing is a programme designed for post-primary students, supporting their mental, emotional and physical wellbeing.
We were commissioned to develop the visual identity for the course, as well as designing the cover and 124-page interior of the book.
The cover design was developed to create a strong, consistent identity across both print and digital materials. This cohesive approach provides the marketing team with a distinctive and recognisable brand, helping to promote the programme effectively across different formats.
We used a calm, complementary colour palette alongside carefully selected photography that reflects the key themes and topics explored throughout the course, creating an engaging and approachable look for the target audience.
When designing the inside pages, we continued the calm, complementary colour palette to create a consistent look and feel throughout the book. We developed a clear framework of visual devices and feature boxes to make the content more accessible and digestible for students.
Different content types were given their own distinctive treatments, including Discussion Points, Fact Boxes and Further Activities, helping students quickly identify and navigate key information while adding variety and structure to the pages.
The cover design underwent several iterations before the team was satisfied, evolving from a single image to a montage approach. One of the challenges was finding the right images to reflect the content and ensuring that they worked together harmoniously.
